WERTHER'S ORIGINAL

GERMANY'S #1 CARAMEL BRAND

Storck's most internationally distributed brand, sold in over 100 countries, Werther's Original anchors the caramel confectionery segment with unmatched shelf recognition. Its heritage positioning, built on a consistent recipe since 1909 that translates into strong repeat purchase and cross-generational household penetration, reducing the marketing lift required at point of sale. As the top brand in caramel candy, it draws shoppers to the confectionery aisle and sells steadily: a solid choice for impulse buys near the checkout.