Written by Shalin D'sa 3 min read · March 18, 2024
At King of Reach by B&S, our priority is empowering travel retail operators with seamless product availability, efficient logistics, and reliable supply chain solutions. Our collaboration with Lagardère Travel Retail and Cloetta Global Travel Retail, part of Cloetta Group for The Jelly Bean Factory activation at Zayed International Airport, Abu Dhabi, highlights how we support duty-free operators in delivering engaging, high-performing retail experiences.
Supporting Duty-Free Operators with Seamless Execution
In the dynamic travel retail space, creating compelling shopping experiences is key to driving engagement and sales. The Jelly Bean Factory activation, executed in 2025, brought a vibrant and interactive presence to the airport, enriching the passenger journey and enhancing the retail environment.
The activation focuses on The Jelly Bean Factory, a brand that has proven to be a true hero for Cloetta GTR in the Travel Retail industry. By introducing a unique sugar confectionery concept—gourmet jelly beans with a clean recipe (gelatin-free, no artificial flavours or colours)—and vibrant branding to travellers, Cloetta GTR continues to drive its ambition to expand the sugar confectionery category. The positive response from travellers highlights the brand’s strong appeal in the travel retail space.
King of Reach by B&S played a crucial role in ensuring Lagardère Travel Retail had the necessary product availability, stock fulfilment, and supply chain support to maintain seamless operations. By guaranteeing uninterrupted product supply, we enabled smooth execution and maximised the impact of the activation.
Cloetta’s eye-catching Jelly Bean Factory activation at Abu Dhabi Airport delighted travellers with vibrant displays, fun branding, and irresistible confectionery.
Optimising Retail Performance in Travel Environments
For duty-free operators, consistent stock availability and operational efficiency are vital to successful activations. As a trusted distribution partner, King of Reach by B&S offers:
- Reliable logistics and supply chain solutions – ensuring on-time product delivery and optimised inventory management.
- Stock fulfilment expertise – responding to fluctuating demand to keep shelves fully stocked.
- Strategic retail support – collaborating with operators to streamline execution and enhance the shopping experience.
- Industry insights – providing data-driven guidance to help retailers adapt to evolving consumer trends.
- Through our strong partnerships, we not only ensure duty-free operators can execute activations with confidence but also provide brands like The Jelly Bean Factory with the distribution support they need to successfully showcase their products in travel retail settings.
Partner with King of Reach by B&S
Are you a duty-free operator looking for a reliable supply chain partner to support retail activations? Or a brand aiming to establish a strong presence in travel retail? King of Reach by B&S delivers end-to-end solutions tailored to airports, border shop, and cruise retail environments. Let’s work together to create impactful retail experiences. Contact us today to explore how we can support your growth in travel retail.
