Written by Lisa Krabbenborg 3 min read · June 3, 2025
At King of Reach we're passionate about creating impactful marketing experiences that bring brands to life in duty-free. Our partnership with Diageo has brought this vision to Munich Airport over the past year. Throughout 2024, we’ve launched a series of activations highlighting brands including Baileys Tiramisu, Tanqueray, Don Julio and Johnnie Walker Gold. Each interaction creates an opportunity for Diageo’s premium brands to connect with consumers, inviting them to discover new favourites and enjoy exclusive benefits.
Taste the premium experience
Tasting opportunities invite travellers to enjoy a personalised connection with the products. Brand ambassadors stationed throughout the terminal provide insights into each offering, enhancing the overall consumer experience.
Engaging travellers with trolley signage
Airport trolley advertising is a powerful way to capture travellers' attention with prominent ads displayed throughout the terminal. This strategic placement engages travellers as they move through the airport, turning their journey into a memorable experience.
Keeping Diageo brands in the spotlight with digital signage
Strategically placed digital signage around Munich Airport keeps Diageo products top of mind for all travellers. These dynamic displays effectively tell the brand stories, delivering powerful, engaging messages and maximising brand visibility in the terminal.
Exclusive gifts
Adding to the excitement, travellers who made a purchase were rewarded with a special gift — a memorable moment that enhanced their shopping journey and strengthened their connection to the brand.
Ready to elevate your duty-free offering with impactful activations?
Our focus is on creating tailored solutions that meet the unique needs of travellers. Let’s connect and explore how we can bring these experiences to your shelves. Contact us today to discover how we can maximise your retail potential with standout brand activations.
