TAP INTO THE MATCHA TREND

Trends move fast. We stay ahead.

At King of Reach, we do more than supply products. We see rising opportunities early, listen to the market, and act fast. When a trend gains real traction, we are turning ideas into commercially successful opportunities for our B2B customers.

Our new matcha cookies are a perfect example.

What started as a growing trend, fuelled by social buzz and a shift in consumer taste, quickly turned into something bigger: a product with real shelf appeal, proven demand, and strong volume potential. We saw the movement, connected with a loyal manufacturing partner, and moved fast to bring the right product to market.

Not by chance. By design.

Matcha had already built its name in tea and coffee. We saw the crossover potential, shaped it into a product, and used that existing consumer familiarity to grow demand in our markets.  From idea to production, decisions are made with commercial clarity:

• Packaging that shows the product as it is
• A concept aligned with current consumer behaviour
• A flavour already established in the market
• And a route to market shaped by operational speed, scale, and experience

The outcome is straightforward. Our customers are supplied with products that are relevant, market‑ready, and designed to work across markets.

The product is now active with 24 customers across multiple European markets, including the Benelux, Bosnia, Serbia, and Spain, with Germany and France coming soon. One million committed units in under three months, supported by a scalable and responsive supply chain.

Why does it work so well?

Products with momentum still need to be viable for buyers. That requires clarity on demand, reliable partners, and an approach that allows scale without disruption. Turning an idea into something customers can confidently list and grow requires more than momentum, it requires a solid commercial framework.

This is where King of Reach excels:

• Sharp customer insight
• Trend insights
• Fast development and decision-making
• Fast shipment
• A strong presence across markets

For B2B customers, this opens the door to more than one trending cookie. It shows what is possible when you work with a partner that understands how trends travel and how to turn them into business.

Today it is matcha cookies. Tomorrow it could be the next fast-rising favourite. The point is simple: when the market moves, you want to be ready. We are here to help you get there first.