Around the world, one handshake at a time

From Trade Fairs to Trusted Partnerships

Great partnerships grow through real conversations, shared ambitions and time spent face-to-face.

Across the year, our teams travel around the world to meet brands, customers, suppliers and potential partners in person. From Uruguay to Dubai, Cologne to Singapore, Miami to Bangkok, every destination gives us a new opportunity to connect, listen, discover and move business forward.

The connections we made

At King of Reach, trade fairs are more than industry events. They are where our different specialisms come together in the real world. Our Duty-Free experts meet partners at events such as the Summit of the Americas, TFWA Singapore, Viking Duty Free Fair, Tallink Duty Free Fair and Asutil. Our Retail teams explore new categories, brands and market opportunities at GulFood, ISM Cologne, Alimentaria, IAW, FHA Singapore, Tutto Foods, Thaifex and Food and Beverage West Africa. Our Foodservice specialists connect with the maritime, cruise and hospitality world at Marine Hotel Association, F&B@Sea and Posidonia.

And sometimes, connection takes a different shape. Like at the London Supply Chain Golf Day in Uruguay, where we proudly support the industry through sponsorship and strengthen relationships beyond the trade fair floor.

Each event brings its own focus. Some fairs are about exhibiting and showing what we can offer. Others are about visiting, scouting and listening closely to what the market needs. Some are built around Duty-Free and travel retail. Others open doors in Retail, Foodservice, maritime and supply chain. Together, they show the full strength of our business: different teams, different expertise, one global network.

Our specialism

What makes these visits powerful is not only where we go, but who we send. Our teams bring specialist knowledge from across the company: sales, purchasing and marketing. Each person looks at the market through their own lens. Together, they spot opportunities that one perspective alone might miss.

A new brand for a growing market. A smarter route to reach customers. A fresh category opportunity. A stronger relationship with an existing partner. A conversation that turns into the next big idea.

While our digital platform helps make global business faster and easier, we know that trust is still built between people. That is why face-to-face connection remains such an important part of how we work. We show up, we listen, we learn, and we bring those insights back into the business.

From sponsorships and visitor meetings to full exhibitor stands, every event helps us strengthen the bridge between premium food and beverage brands and the customers who are ready for them.

We do not just attend trade fairs.
We connect the dots between people, products and possibilities.